Colors Marathi, Colors Bangla, Nickelodeon, Colors Odia, and Colors Gujarati have been priced at Rs 12, Rs 8, Rs 7, Rs 6, and Rs 5 respectively. Likewise, TV18, which owns a majority stake in Viacom18, has pulled out Colors and Colors Kannada out of bouquet by pricing both the channels at Rs 21. ZEEL also distributes Zee Media-owned news channels. The price of news channels has been fixed at 10 paise.
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Zee TV HD is priced at Rs 22 while Zee Bangla HD, Zee Kannada HD, Zee Telugu HD, and Zee Marathi HD have an MRP of Rs 25 each. The HD channels have been priced between Rs 6 and Rs 25. Other channels like &TV, Zee Cinema, &flix, and Zee Tamil have been priced at Rs 12 each while the MRP of most other channels is in the low single digits. Zee Sarthak is available for consumers at Rs 20. Zee TV, Zee Telugu, and Zee Kannada have been priced at Rs 22 each while Zee Marathi and Zee Bangla have an MRP of Rs 25. Accordingly, these channels will not be available in bouquets. ZEEL has kept the MRP of its popular entertainment channels like Zee TV, Zee Marathi, Zee Bangla, Zee Sarthak, Zee Telugu, and Zee Kannada above Rs 12. The MRP of popular channels has been kept higher than the old cap of Rs 19. Zee Entertainment Enterprises Limited (ZEEL) and Viacom18 have also come out with new pricing for channels and bouquets as per the New Tariff Order (NTO) 2.0, which caps MRP at Rs 12 and bouquet discount at 33%.